Feeling Mod

I'm starting designing AW11 I am doing the usual trawl through archive imagry looking for inspiration. Every season I come back to the same conclusion, the mods are too cool! Mini skirts and hot pants are all over London at the moment with the heat blazing down on us, and we have Mary Quant to thank for this. She was one of the first to bring mod style to British retail. And for those of you who are scared to bare - she also started the printed tights which are all over the highstreet at the moment. Beachwear was transformed in the 1960's becuase of the mod revolution - with bold colour graphics and skin bearing cuts...this came in to replace the structure and restriction of the 1940's and 50's hourglass silhouette.

Below you cab see Peggy Moffitt wearing Rudi Gernreich's topless bathing suit along with other 'too cool for school' icons, like Marianne Faithful, Michelle Phillips and Francoise Hardy.